Wave One Content Strategy · May 31 – July 12
May 31 – June 7: Give away 5 VIP Launch Packs ($75 value: Rosehip Oil + Glow Bundle + pouch). Ask followers to tag 2 friends + follow for entry. Drives emails + followers.
Carousel posts breaking down each ingredient in Wave One. "Calendula does what?" format. Direct followers to DM for personalized herb rec. Builds DM engagement for conversion.
Weekly polls: "Which oil are you trying first?" "What skin concern are you solving for?" Use responses to inform future product development + make followers feel heard.
Partner with 2-3 herbalism/wellness micro-influencers (15K-50K followers) for shoutouts + takeovers. Cost: free products + discount code. Expected ROI: 10-15% of their followers visit your site.
Encourage early customers to share unboxing/first use photos with #SlickAndPetalsMoment. Repost best ones. Creates social proof + authentic testimonials. Drives repeat visits.
Your weekly book club is content gold. Share quotes from African American Herbalism + discuss how it aligns with Wave One products. Builds authority + invites new members.
Weeks 1–2 (May 31 – June 13): $300–400. Test product reels (Rosehip, Bazodee, Rosée). Highest ROI expected. Allocate 70% budget here.
Weeks 3–4 (June 14–27): $200–300. Mid-launch phase. Focus on educational + bundle combinations. Lower spend, still profitable.
Weeks 5–8 (June 28 – July 12): $300–500. Ramp up for July 1 launch event + pre-event hype. Drive VIP package sales + event attendance.
Key Rule: Pause underperforming product reels after 3 days (if CTR <2% or CPL >$2). Reallocate to winners.