September 5–30 · Three IG posts per week · 2 reels minimum
The sarcastic.
Graceful. Sexy. Cool. Aunty.
Graceful. Sexy. Cool. Aunty.
Best posting times for your Brooklyn + Toronto wellness beauty audience: Tuesday & Thursday 6–7pm EST, Wednesday 12pm, Saturday 11am. Wednesday is your highest-engagement day across the board. Always post Reels in the 6–7pm window.
Post day
Boost day
Wedding series
Shoot day (Tue)
Edit day (Thu)
Sun
Mon
Tue
Wed
Thu
Fri
Sat
September content ideas · Ranked by shock value + engagement potential
Out of the box.
Snarky. Shocking. Shareable.
Snarky. Shocking. Shareable.
These are ranked by their potential to stop a scroll, get saved, and get shared. The top 3 are the ones that could genuinely go viral in your niche. Click each one to expand the full concept, hook options, and format guidance.
Threads · September · Aunty energy · No generic questions
Threads that sound like
you, not a brand account.
you, not a brand account.
Post on Threads whenever you have a thought — not on a schedule. These are observations, hot takes, petty facts, and the occasional complaint. When a Threads post blows up, repost the insight to IG Stories the same day.
Product photo guide · Bright · Adorable · Eye-catching
Your bottles deserve
a better photographer.
a better photographer.
Your packaging is genuinely beautiful — olive green, teal, amber, warm labels. These shot types make that beauty do the selling. No studio required. Natural light, your Brooklyn apartment, your life.
Instagram engagement strategy · When + how to interact
The algorithm rewards
the accounts that show up.
the accounts that show up.
Engagement is not optional — it's how the algorithm decides who to push your content to. 15 minutes before you post and 60 minutes after you post are the two most important engagement windows of the week.
Weekly workflow · Shoot Tuesday · Edit Thursday · Post Wed + Fri + Sun
One day to shoot.
One day to edit. Three to post.
One day to edit. Three to post.
This workflow means you're never scrambling. Tuesday you batch-shoot everything for the week. Thursday you edit and caption. Wednesday, Friday, and one weekend day you post. The system is what makes this not feel like a side project.
Tuesday — shoot day checklist
Thursday — edit day checklist
Post day checklist (Wed + Fri + one weekend day)
October brainstorm + holiday content
Fall is your season.
Start planning it now.
Start planning it now.
October is the most high-intent purchase month before the holiday window opens. Your products are perfect autumn wellness gifts. Start seeding the gift angle in late September so October converts hard.